Digital Marketing Executive (Performance & CRM-focused)

I. Key Responsibilities 

1. Digital Ads Execution & Lead Support 

• Execute and optimize digital ad campaigns based on approved plans and budgets 
• Monitor basic campaign performance such as leads, cost, and conversion rate 
• Support retargeting activities to improve lead nurturing effectiveness 
• Assist in ad localization for Global, Japan, and Korea markets when required 

2. Lead Nurturing & Marketing Automation 

• Set up and operate email automation and lead nurturing flows based on existing scenarios 
• Monitor lead behavior and support improvements in lead quality 
• Coordinate with the Marketing Manager to optimize funnel steps 

3. Tracking & Data Management 

• Implement and maintain basic tracking using GA4 and Google Tag Manager 
• Set up tags and events for digital campaigns following existing guidelines 
• Standardize traffic sources and ensure correct lead attribution 
• Consolidate leads from multiple channels and update them in the CRM system 
• Ensure data completeness and accuracy across digital campaigns 

4. CRM Operation & Lead Management 

• Manage and update lead status in the CRM system 
• Follow up on lead handling progress according to marketing processes 
• Coordinate with Sales to ensure leads are handled within SLA 
• Support periodic lead and performance reporting 

5. Reporting & Collaboration 

• Prepare weekly and monthly digital marketing performance reports 
• Work closely with SEO, Review Site, and Branding teams to support overall lead generation 
• Perform other related tasks as assigned by the Marketing Manager 

II. Requirements 

1. Experience & Skills 

• 1.5 – 3 years of experience in Digital Marketing or Performance Marketing 
• Hands-on experience in executing digital ads and lead generation activities 
• Basic understanding of marketing funnels and lead nurturing 
• Experience working with GA4 and Google Tag Manager at an operational level 
• Experience using CRM or lead management systems 
• Data-driven mindset with strong attention to detail 

2. Market & Industry Knowledge 

• Experience in B2B digital marketing is required 
• Experience in IT Outsourcing (ITO) or technology services is a strong advantage 
• Understanding of how digital marketing works in B2B environments is preferred 

3. Language & Communication 

• Ability to read and understand English for daily work is required 
• Experience working with international markets (Global, Japan, Korea) is a plus 

III. Benefits

1. Human Resource Development Policy

At Newwave Solutions, developing high-quality human resources is our top priority. We continuously create and improve policies to attract, nurture, and reward talent, such as:

• With a strong learning culture, Newwave regularly organizes internal training courses or sends employees to reputable training centers to enhance both technical and soft skills.
• A policy that ensures employee benefits and rights, promoting employee engagement and helping them focus on their work and contributions.
• Clear salary and bonus systems that ensure transparency and fairness.
• Regular events to take care of both physical and mental well-being, especially during holidays, company anniversaries, team buildings, summer trips, etc.

2. Career Advancement Opportunities

At Newwave Solutions, candidates have the opportunity to:

• Work in a young, transparent environment with clear career advancement prospects.
• Maximize personal, team, and work productivity development opportunities.

3. Compensation and Benefits

• Up to 20,000,000 VND gross, depending on experience and capability 
• Performance-based bonuses depending on business results, and additional bonuses based on individual performance.
• Opportunity to develop hands-on skills in B2B digital marketing and marketing operations 
• Exposure to international markets and cross-functional collaboration 
• 2-month probation: 100% salary during this period.
• Social insurance, health insurance, and unemployment insurance as per government regulations.
• Premium health insurance for all employees (after signing 1-year contract).
• Seniority benefits.
• Annual health check-up.
• Annual performance review.
• Participation in company clubs: Football, Game, Gym, Badminton, Media, etc.
• Gifts for Tết (Lunar New Year), company anniversaries, employee birthdays, and other holidays.

Special Benefits:

• Free internal courses with experienced instructors.
• Support for external training courses.
• Policies for promoting learning, knowledge sharing, and exchange.

Work schedule: 5 days/week (Monday to Friday), weekends and holidays off.

Work Location: Mitec Tower, Duong Dinh Nghe, Cau Giay, Ha Noi

Flexible Working Hours: 8 hours/day, with start times from 8:30 AM to 9:00 AM and end times from 5:30 PM to 6:00 PM.